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Documentation Index

Fetch the complete documentation index at: https://hilos-40.mintlify.app/llms.txt

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To create user activation and reactivation campaigns on WhatsApp, it’s important to map the stages of the Customer Journey and identify the touchpoints where a WhatsApp message can work for your customer.

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Create Your Customer Journey

1

Define the Customer Profile (Buyer Persona)

Create detailed profiles of your ideal customers based on demographics, behaviors, needs, and goals.
2

Identify the Stages of the Customer Journey

Generally, the stages include:
  1. Awareness: The customer realizes they have a need or problem.
  2. Consideration: The customer evaluates different options to solve their problem.
  3. Decision: The customer selects a product or service to buy.
  4. Purchase: The customer makes the purchase.
  5. Post-purchase: The customer uses the product/service and evaluates satisfaction.
  6. Loyalty: The customer becomes a repeat buyer and brand advocate.

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Touchpoints

Identify all the interaction points the customer has with your brand at each stage (website, social media, physical stores, customer service, etc.).

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Recurring Mass Messages

When we have recurring mass messages, for example, mass messages that need to be sent every month, we can create a flow that does it automatically based on a trigger. You can read more about how to use flows by clicking here.