> ## Documentation Index
> Fetch the complete documentation index at: https://hilos-40.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Click 2 WhatsApp Ads

If you are already advertising on Meta, especially if your product requires users to talk to someone or clarify doubts before closing a sale; not using Click-to-WhatsApp Ads is leaving money on the table.

Click-to-WhatsApp ads, combined with Hilos' flows, provide a powerful tool for engaging with customers in real-time. By setting up ads and automating conversations, you can improve customer satisfaction, increase engagement rates, and drive conversions.

This guide will help you understand how to create Click-to-WhatsApp ads on Facebook that, upon click, trigger a flow on Hilos with a specific text, ensuring a seamless customer engagement experience.

## What are Click-to-WhatsApp Ads?

Click-to-WhatsApp ads are a type of advertisement on Meta platforms (Facebook, Instagram) that allow users to initiate a WhatsApp conversation directly from the ad.

## Why?

* Conversations started from these ads are free.
* You have a 72-hour window for conversations instead of the usual 24 hours.
* The conversions are genuine: you interacted with a real person, making it much less likely that a bot was involved.
* Data captured in lead forms or other Facebook ads are auto-filled with stored information, which might not be the client's most recent data. In contrast, on WhatsApp, you have their current phone number for sure.

### How They Work

These ads appear on Facebook and Instagram and include a call-to-action button that, when clicked, opens a WhatsApp chat with your business. This enables immediate and personalized communication with potential customers.

### Example

Imagine a user scrolling through Instagram and seeing an ad for a new product. They have questions and click the "Message on WhatsApp" button, which opens a chat with your business where they can get instant answers.

<Frame>
  <img src="https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/c2wa.webp" width={400} />
</Frame>

## Setting Up Click-to-WhatsApp Ads

### Step-by-Step Guide

<Steps>
  <Step title="Account Setup">
    Ensure your WhatsApp Business account is ready and connected to your Facebook page.
  </Step>

  <Step title="Ad Creation">
    <Steps>
      <Step title="Go to Facebook Ads Manager">
        Navigate to the Ads Manager and click on "Create" to start a new campaign.
      </Step>

      <Step title="Choose Your Objective">
        Select "Messages" as your campaign objective.
      </Step>

      <Step title="Select WhatsApp">
        Under the "Message Destination" section, choose "WhatsApp."
        ![C2WA](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/733_1x_shots_so.png)
      </Step>
    </Steps>
  </Step>

  <Step title="Targeting Options">
    Choose the right audience for your ads by setting demographics, interests, and behaviors that align with your target market.

    Learn more on how to set up your audience [here.](https://business.facebook.com/business/help/841587719359551?id=2030300680608329)
  </Step>

  <Step title="Ad Copy and Creativity">
    <Steps>
      <Step title="Ad Copy">
        Write compelling ad copy that encourages users to click and start a conversation.
      </Step>

      <Step title="Visuals">
        Design eye-catching visuals that grab attention and convey your message effectively.
      </Step>
    </Steps>
  </Step>

  <Step title="Best Practices">
    <Steps>
      <Step title="Clear Call-to-Action">
        Ensure your call-to-action button is clear and directs users to WhatsApp.
      </Step>

      <Step title="Personalization">
        Tailor your messages to address the specific needs and interests of your audience.
      </Step>

      <Step title="Testing">
        A/B test different ad copies and visuals to find the most effective combination.
      </Step>
    </Steps>
  </Step>
</Steps>

## Integrating with Hilos

### Triggering a Flow on Hilos

Once a user clicks on the Click-to-WhatsApp ad, you can set up a flow on Hilos to automate the conversation. Here’s how:

<Steps>
  <Step title="Create a Flow in Hilos">
    Navigate to [Flows](https://app.hilos.io/flow) in your Hilos account and click `+ Flow Editor` to create a new flow. Design the flow to handle the initial interaction, such as greeting the user and asking qualifying questions.
  </Step>

  <Step title="Configure the Flow Steps">
    Create the joutney you want your customer to follow and configure the flow steps needed.
    ![flow example](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/flow_steps.png)

    <Steps>
      <Step title="Question Step">
        Ask a qualifying question, [learn more about question step.](https://hilos.io/docs/en/user/using-hilos/flows/steps/question-step)
        ![question step](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/question_step.png)
      </Step>

      <Step title="Conditional Step">
        Branch the flow based on user responses, [learn more about conditional step.](https://hilos.io/docs/en/user/using-hilos/flows/steps/conditional-step)
        ![conditional step](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/conditional_step.png)
      </Step>

      <Step title="Assignation Steps">
        Assign the conversation to the appropriate team member or contact needed, learn more about [assignation steps](https://hilos.io/docs/en/user/using-hilos/flows/steps/assignation-steps).
        ![Assignation Steps](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/assign_conversation.png)
      </Step>
    </Steps>

    <Step title="Set Up the Trigger">
      After publishing your flow we will ask you to add a trigger that activates the flow, select to trigger when a specific text is received. **This text should be the one sent when the user clicks the WhatsApp ad button.**
      ![Trigger Flow](https://hilos-media.s3.us-east-2.amazonaws.com/mintlify/guides/hilos-for-marketing/C2WA/trigger.png)
    </Step>
  </Step>
</Steps>

## Measuring the Success of Click-to-WhatsApp Ads

### Key Metrics

Track important metrics to measure the success of your ads:

* **Click-through Rate (CTR):** Percentage of users who clicked the ad.
* **Conversion Rate:** Percentage of users who completed a desired action after clicking the ad.
* **Engagement Rate:** Level of interaction with the ad and subsequent WhatsApp conversation.

Start integrating Click-to-WhatsApp ads with Hilos today and take your digital marketing strategy to the next level!